Jacob’s - Make it Yours.
Jacob’s Biscuits is one of Ireland’s most loved brands. However, because of a wide range of both sweet & savoury products with varied packaging, logos and visual styles, people knew the individual brands more than they knew the master brand.
By introducing a reduced colour palette, new photography style and a series of TV spots, we unified the range under a consistent brand platform and refreshed aesthetic.
One single take.
To unite the entire savoury range within one commercial, and to show all the occasions were Jacob’s could fit into the consumer’s life - we created this fun tombola table spot. The advert was shot in a single take. We used take 54.
