Don’t tell, show.
Birra Moretti asked us to drive brand awareness in the UK and Ireland.
To do this, we didn’t just create a TV ad - we created a three-part TV show.
With the Birra Moretti brand platform at its core, “Live Italian” delivers a slice of Italian life to audiences through the eyes of three celebrities - Jack Whitehall, Maya Jama, and Lawrence Dallaglio.
The TV show is now streaming on Prime video in the UK and airing on Virgin Media in Ireland and is supported by a fully integrated campaign across social, experiential and OOH.
“The TV equivalent of cacio e pepe; simple, predictable, but matchlessly pleasurable when done well.”
— The Telegraph
Credits
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Gary Boylan
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Zoe Higgins
Kieran O’Driscoll
Stephen Kelly -
Electric Robin