Murphy’s - It’s not black and white.
Hold a pint of Murphy’s up to the light. You will see it’s not actually black and white, but a chocolatey, deep ruby red.
This reposition for Murphy’s was designed to transform the brand’s reputation as a Guinness copy cat, into a proud brand that could stand on its own two feet. How? By showing that Murphy’s is much more than a pint of the black stuff.
Logo & livery refresh
The crest, wordmark & livery were refreshed to reflect the new modern key visual. The aim was to retain the heritage of the brand whilst making it fit for today’s stout drinker.
Credits
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Gary Boylan
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Gary Boylan
Adrian Fitz-Simon -
Peter O’Dwyer
Glen O’Rourke